Despite the strong vision and proven technical skills of entrepreneurs, many out of them do not realize their full potential by lack of skills and management tools. The most striking limitations are marketing and financial skills. Strong will and greater technical competence are not often enough to make a project a success. Knowledgeability in market dynamics and the choice of an appropriate financial model are indisputable factors of success.

Even larger companies sometimes have profound misunderstanding of marketing and financial or banking tools, which limits their ability to negotiate and compete on their respective markets.

All businesses, large and small, often need to use these two key skills (marketing and finance) to create, consolidate or grow their business. These skills are scarce and when they are available, not all companies can offer it as a “permanent position" because of the load that this could entail. Also, companies often need an expertise or an outside look at their different business issues for insights accuracy and reliability. It is specifically to meet these needs that IRMD Africa has been created.