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Code of ethics

We are committed...

We IRMD, want to be recognized for the practical dimension of our research approaches and the continuous improvement of the quality of our products and services that make our company a reference in the marketing research and consultancy industry in Africa.

Our ambition is to position our company as a reference in its market, serving:

  • Customers who wish to have decisional information and efficient tools for decision making to ensure their profitability and sustainability.
  • Our affiliate suppliers and partners who rely on us to promote their own products and services.
  • Our employees on the field who constantly care for performance and compliance processes to finally build a company that listens to its customers to better ensure their well-being.

This high degree of commitment to achieve these ends remains at the heart of our firing line and make us develop ambitious goals in relation to our general policy.

The definition and implementation of the different business processes that guide IRMD have been made available to our clients review and guarantee the mobilization and motivation of each employee of IRMD to achieve these goals.

... with strong ethics.

Our commitments are at several levels including (a few):

1. Confidentiality:

As Marketing Intelligence and Business Strategies firm, we handle sensitive information regarding several companies. And as it is clear in our processes and procedures, confidentiality and integrity are cardinal principles in the management of the relationship with our customers.

Data specific to a customer or the results of a study cannot and will never be shared with a third party.

2. Quality Control (QC)
3. Research Tools
4. Project Planning



Continuously investigate Africa current behaviours, forecast changes in lifestyle, anticipate tomorrow needs and wants, enlighten your strategic decision-making, Helping you REACH the highest picks... We are IRMD Africa!

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Contact us!

04 BP : 1231

Lot 783 KPONDEHOU Building, 1st Floor, Block 2, Boulevard du Canada Street 560 Cadjehoun Cotonou


(229) 69 19 88 88