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Vision, Mission and core values

Vision, Mission and core values

Our vision is simple:

"Becoming in 2030, the world leading company who best understands African organizations and fully meets all their needs in marketing decision making"

So, we do not ambition to have the largest market share or having the largest representation or presence across African countries, but each of our interventions is and should remain the guarantee of effective growth of the organization we assist. We believe it! And we know so well how to do it because it represents our core mission:

"Identifying the peculiarities of each of our customers’ needs, offering the best solutions and methodologies, put our expertise at your service and make all your decisions a guarantee of growth and profitability for your business”

Our values ​​(REACH, Making you reach the highest peaks in your industry) are the foundation of our vision and mission:


Relationship, because we live and operate in a world with humans with whom it is vital to maintain good relations in the long term;




Continuously investigate Africa current behaviours, forecast changes in lifestyle, anticipate tomorrow needs and wants, enlighten your strategic decision-making, Helping you REACH the highest picks... We are IRMD Africa!

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Contact us!

04 BP : 1231

Lot 783 KPONDEHOU Building, 1st Floor, Block 2, Boulevard du Canada Street 560 Cadjehoun Cotonou


(229) 69 19 88 88