Innovate. Empower. Lead.
Innovate. Empower. Lead.
Headquartered in Benin (West Africa), IRMD Africa has been supporting hundreds of companies across the continent since 2012. We help organizations of all sizes make high-quality strategic decisions through services ranging from market research (qualitative and quantitative) to financial modelling and business planning.
Driven by our SCALE30 vision, we remain focused on delivering sustainable, Africa-centered solutions that empower growth and long-term value.
We want to be part of the change that is happening in Africa… We strongly believe that the intensive and intelligent use of technology will significantly help to reduce the data gap across the continent, improving strategic decision making, risk mitigation and business performance.
New Value Proposition study (Benin, 2023)
Main mobile provider in Benin, we worked hand-in-hand with MTN to leverage adoption barriers for Mobile Financial Services, assess the readiness of the market for a new value proposition, measure the intent to purchase. This helped MTN define its strategy.
Financial Inclusion and Financial education study, (Côte d’Ivoire, 2023)
Aflatoun International, with headquaters in Netherlands, works with a network of NGOs and governments to deliver social and financial education. Commisionned by the Banque Centrale des États de l’Afrique de l’Ouest (BCEAO), we helped AFLATOUN and its partners understand the challenges and needs in terms of financial inclusion and financial literacy in Côte d’Ivoire.
Group Culture Audit, Employee Satisfaction study (Benin, 2023)
Société Béninoise de Boissons Rafraîchissantes – SOBEBRA is a CASTEL subsidiary, Benin’s market leader in drinks/beverages. The main objective of the job was to measure the satisfaction of SOBEBRA’s employees and provide actionable recommendations.
IRMD Africa drives growth and innovation in Africa’s MSME sector through investment, research, marketing, and strategic development. We provide business modelling, financial modelling, risk modelling, business planning, and access to funding — empowering data-driven decisions and sustainable growth.
We’re also committed to financial inclusion and practical business education, contributing to the UN Sustainable Development Goals (SDGs) across economic development, innovation, and equality.
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IRMD Africa | Cotonou, Bénin | contact@irmd.net | www.irmd.net