How we do

A dedicated global approach

At IRMD Group, our commitment to excellence in market research, business planning, and education is reflected in our distinctive four-step methodology iBIO. This approach ensures the success and effectiveness of every project we undertake, whether it’s crafting insightful market research, developing comprehensive business plans, or delivering impactful educational programs.

Step 1. Immerse: Understanding the core

Deep Dive into Context: We begin by immersing ourselves in the client’s world, understanding their unique challenges, goals, and the environment in which they operate.
Stakeholder Engagement: This phase involves engaging with all relevant stakeholders to gather diverse perspectives and insights.
Comprehensive Analysis: We conduct thorough (desk) research to grasp the nuances of the project, ensuring our strategies are grounded in reality and tailored to specific needs.

Step 2. Build: Crafting tailored solutions

Strategic Development: Leveraging the insights gained during the immersion phase, we develop customized strategies and solutions.
Collaborative Design: Our team collaborates closely with clients to ensure that the solutions we build align perfectly with their vision and objectives.
Resource Allocation: We meticulously plan and allocate resources, setting the stage for effective implementation.

Step 3. Implement: Turning plans into action

Actionable Steps: We translate strategies into actionable steps, ensuring a smooth transition from planning to execution.
Monitoring Progress: Throughout the implementation phase, we closely monitor progress, making adjustments as needed to stay on track.
Stakeholder Involvement: Keeping stakeholders engaged and informed during this phase is crucial for seamless execution and buy-in.

Step 4. Optimise: Refining for excellence

Continuous Improvement: Post-implementation, we focus on optimizing processes, strategies, and outcomes.
Feedback Integration: We actively seek and integrate feedback to refine our approach and deliver even better results.
Long-Term Success: Our goal is not just to meet immediate objectives but to ensure the long-term success and sustainability of the project.

This structured yet flexible approach allows IRMD Group to deliver superior results consistently. By immersively understanding each project, building bespoke solutions, effectively implementing strategies, and continually optimizing outcomes, we ensure that every venture we undertake is poised for success.

IRMD Group

The IRMD Group aims to catalyse growth and innovation in Africa’s MSME sector through investment, research, marketing and development efforts.
In today’s knowledge economy, our primary focus is to provide MSMEs with access to high quality, affordable and real-time data and insights for data-driven strategic decision making to drive business performance and economic growth.
We are also committed to providing quality business education and supporting financial inclusion for MSMEs.

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IRMD Group LLP | 20 Wenlock Road, London, N1 7GU, UK | contact@irmd.net | www.irmd.net